Open Enrollment Starts May 16, 2022! Get on the Rainmaker Waitlist Today >>
Our Next Cohort Starts May 2022.
Get on the Rainmaker Waitlist today!
To the CEOs + Visionaries who are constantly
getting pulled into the weeds of their business:
Ready To Transition From The Full-time Marketer To Full-time Founder Of Your Own Business?
To the CEOs + Visionaries who are constantly getting pulled into the weeds of their business:
Ready To Transition From The Full-time Marketer To Full-time Founder Of Your Own Business?
The weight of being the only one thinking about making money in the company.
And it's not because you don't have a great team.
Your employees, contractors, and vendors are professionals at what they do.
But therein lies the problem.
They might be excellent in their zone of genius but at the end of the work week,
they're looking at their Asana task board, NOT your brand’s future.
And you can’t fault them for that. It’s not necessarily in their
skillset or obligation to take that on.
And it's not because you
don't have a great team.
Your employees, contractors, and vendors are professionals at what they do.
But therein lies the problem.
They might be excellent in their zone of genius but at the end of the work week, they're looking at their Asana task board, NOT your brand’s future.
And you can’t fault them for that. It’s not necessarily in their skillset or obligation to take that on.
But it can make you feel like everyone on your team is just waiting around to be told what to do next. Which is exhausting.
But it can make you feel like everyone on your team is just waiting around to be told what to do next. Which is exhausting.
This isn't what you thought building a team would look like.
If everyone in your org chart is a DOER...who's the strategic thinker?
Who's shouldering the mantle of growth strategy? Who’s taking initiative for generating revenue?
Because...here's the other kicker...it shouldn’t be JUST you.
You're the founder. The visionary. The face of the brand. The royal bee of this whole buzzing business universe you’ve created so far.
You’re needed out front, leading the brand as the public facing figurehead, working on your book, giving keynote speeches, booking that TV interview, and meeting your idols-turned-peers.
But if you’re out front...then who is leading strategy for your marketing efforts back at home?
If everyone in your org chart is a DOER...who's the strategic thinker?
Who's shouldering the mantle of growth strategy? Who’s taking initiative for generating revenue?
Because...here's the other kicker...it shouldn’t be JUST you.
You're the founder. The visionary. The face of the brand. The royal bee of this whole buzzing business universe you’ve created so far.
You’re needed out front, leading the brand as the public facing figurehead, working on your book, giving keynote speeches, booking that TV interview, and meeting your idols-turned-peers.
But if you’re out front...then who is leading strategy for your marketing efforts back at home?
You need a dedicated marketing leader, someone to help you steer the organization with the precision and professionalism of a Fortune 500 company...without the executive price tag.
Someone you can
rely on to build
revenue-generating marketing launches
Someone that knows
how to build a team
while cultivating company culture
Someone that cannot
get BS’d from unscrupulous vendors
Someone that knows how to read the market and proactively plan for it instead of waiting to be blindsided
Someone you can rely on to build
revenue-generating marketing launches
Someone that knows how to build a team
while cultivating company culture
Someone that cannot get BS’d from unscrupulous vendors
Someone that knows how to read the market and proactively plan for it instead of waiting to be blindsided
This is your missing piece. Your marketing leader becomes the liaison between Visionaries
like you and the other Rockstar Doers on your team.
This is your missing piece. Your marketing leader becomes the liaison between Visionaries like you and the other Rockstar Doers on your team.
A marketing leader is your
personal rainmaker...
leading with initiative while understanding the
5 key components of executive marketing strategy.
1. Level 5 Leadership
2. Successful Launches
3. Diverse Audience Building
4. A-Team Performance
5. Scaling Strategies
What most businesses get wrong is they think what they need is a project manager or integrator when what they really need is a Rainmaker.
A marketing leader is your
personal rainmaker...
leading with initiative while understanding the 5 key components of executive marketing strategy.
1. Level 5 Leadership
2. Successful Launches
3. Diverse Audience Building
4. A-Team Performance
5. Scaling Strategies
What most businesses get wrong is they think what they need is a project manager or integrator when what they really need is a Rainmaker.
Because at the end of the day, that task board of missed deadlines won’t be solved with one shiny new operating system or executive marketing audit.
Your marketing department needs a tactical leader that can be boots on the ground with your team everyday. And as the visionary, you need to not be the only one thinking about making money in the company.
So I’ll just hire a CMO, right?
Let's say you get a Director of Marketing off the shelf, with the average marketplace salary of $120,000 to $180,000 as a baseline PLUS revenue incentives. That's really expensive.
Especially considering that they'll still need training and calibration time to your company, which means you won't be as hands-off as quick as you think.
And that's IF their skills even translate from their previous experience to your specific online business.
But let’s talk about that…
Because at the end of the day, that task board of missed deadlines won’t be solved with one shiny new operating system or executive marketing audit.
Your marketing department needs a tactical leader that can be boots on the ground with your team everyday. And as the visionary, you need to not be the only one thinking about making money in the company.
So I’ll just hire a CMO, right?
Let's say you get a Director of Marketing off the shelf, with the average marketplace salary of $120,000 to $180,000 as a baseline PLUS revenue incentives. That's really expensive.
Especially considering that they'll still need training and calibration time to your company, which means you won't be as hands-off as quick as you think.
And that's IF their skills even translate from their previous experience to your specific online business.
But let’s talk about that…
Dream Team Architect &
Your Fractional Chief of Staff
Before you slap up a LinkedIn job post to lure in your perfect Rainmaker, you have to understand first...
Marketing leaders aren’t simply found & hired.
While you might be looking to just make the hire already, it’s not that simple. Your rainmaker won’t be found aimlessly scrolling job boards or waiting to hear from recruiters.
Candidates will either have all the leadership experience...but lack all the knowhow and skill necessary to operate in this online entrepreneur space (yep, the corporate candidates you're considering won't even translate).
They'll have all the skill and zero leadership background, leaving you with another rockstar doer...but stuck maintaining in the Rainmaker seat instead of the Visionary.
Which lands you right back where you started.
Until now.
(Trust me, I know because I have been both a top Rainmaker for some of the biggest online personalities & brands in the world and the former Director of Marketing for a $2B evaluated corporation)
Dream Team Architect &
Your Fractional Chief of Staff
Before you slap up a LinkedIn job post to lure in your perfect Rainmaker, you have to understand first...
Marketing leaders aren’t simply found & hired.
While you might be looking to just make the hire already, it’s not that simple. Your rainmaker won’t be found aimlessly scrolling job boards or waiting to hear from recruiters.
Candidates will either have all the leadership experience...but lack all the knowhow and skill necessary to operate in this online entrepreneur space (yep, the corporate candidates you're considering won't even translate).
OR
They'll have all the skill and zero leadership background, leaving you with another rockstar doer...but stuck maintaining in the Rainmaker seat instead of the Visionary.
(Trust me, I know because I have been both a top Rainmaker for some of the biggest online personalities & brands in the world and the former Director of Marketing for a $2B evaluated corporation)
Which lands you right back where you started.
Until now.
Before you slap up a LinkedIn job post to lure in your perfect Rainmaker, you have to understand first...
Marketing leaders aren’t simply found & hired.
While you might be looking to just make the hire already, it’s not that simple.
Your rainmaker won’t be found aimlessly scrolling job boards or waiting to hear from recruiters.
Candidates will either have all the leadership experience...but lack all the knowhow and skill necessary to operate in this online entrepreneur space (yep, the corporate candidates you're considering won't even translate).
OR
They'll have all the skill and zero leadership background, leaving you with another rockstar doer...but stuck maintaining in the Rainmaker seat instead of the Visionary.
(Trust me, I know because I have been both a top Rainmaker for some of the biggest online personalities & brands in the world and the former Director of Marketing for a $2B evaluated corporation)
Which lands you right back where you started.
Until now.
Dream Team Architect &
Your Fractional Chief of Staff
Before you slap up a LinkedIn job post to lure in your perfect Rainmaker, you have to understand first...
Marketing leaders aren’t simply found & hired.
While you might be looking to just make the hire already, it’s not that simple. Your rainmaker won’t be found aimlessly scrolling job boards or waiting to hear from recruiters.
Candidates will either have all the leadership experience...but lack all the knowhow and skill necessary to operate in this online entrepreneur space (yep, the corporate candidates you’re considering won’t even translate).
OR
They’ll have all the skill and zero leadership background, leaving you with another rockstar doer...but stuck maintaining in the Rainmaker seat instead of the Visionary.
(Trust me, I know because I have been both a top Rainmaker for some of the biggest online personalities & brands and the former Director of Marketing for a $2B evaluated corporation)
Which lands you right back where you started.
Until now.
Pete Vargas
Jordan Page
Pete Vargas
Jordan Page
Let Me Train Your Next Marketing Leader Inside:
Time to pass the baton to a marketing leader that takes
initiative to strategize company growth...so you don’t have
to be the only one making money for your company
Time to pass the baton to a marketing leader that takes initiative to strategize company growth...so you don’t have to be the only one making money for your company
Regain control of the visionary direction of your company...
as you step into the CEO role to attract the world to your mission, while you
trust your marketing leader to convert those followers into customers
- Get your time back and replace yourself with a strategic thinker trained specifically with your goals + future in mind (and ditch the uber expensive executive marketers that are all skill with no online entrepreneurial experience)
- Embrace the security of knowing you have an enduring team player that won’t leave you to do their own thing (no more burns from pouring into talent that Goldilocks your resources + disappear)
- Trade your task wrangling for a team ringleader that manages the tactics and strategy so you can get out of the trenches of your business permanently.
- Time to retire as the lead marketer of your brand and promote yourself to founder instead
Regain control of the visionary direction of your company...
as you step into the CEO role to attract the world to your mission, while you trust your marketing leader to convert those followers into customers
- Get your time back and replace yourself with a strategic thinker trained specifically with your goals + future in mind (and ditch the uber expensive executive marketers that are all skill with no online entrepreneurial experience)
- Embrace the security of knowing you have an enduring team player that won’t leave you to do their own thing (no more burns from pouring into talent that Goldilocks your resources + disappear)
- Trade your task wrangling for a team ringleader that manages the tactics and strategy so you can get out of the trenches of your business permanently.
- Time to retire as the lead marketer of your brand and promote yourself to founder instead
"It was really quite an amazing experience to work with Veronica. Someone who operates at that level is extremely hard to find. I've worked in the online marketing space for 8 years with many multi-million dollar companies and I have to say Veronica has outperformed many of the other leaders I've personally worked with!"
Adrienne Richardson
"It was really quite an amazing experience to work with Veronica. Someone who operates at that level is extremely hard to find. I've worked in the online marketing space for 8 years with many multi-million dollar companies and I have to say Veronica has outperformed many of the other leaders I've personally worked with!"
Adrienne Richardson
To make it happen, I’ll first be guiding You and your Rainmaker-In-Training through the Fortune 5 Framework™ to turn them into a true Marketing Leader.
The Perfect Marketing Leader
Let’s set the foundations of your top marketer’s new role by bringing you and your trainee together to establish a common vision. In this dual ground-laying milestone lesson, we’ll get clear on what a marketing leader is (as well as what it isn’t) and define the difference between your role as visionary and your marketer’s role so you can avoid competing with each other and instead support the success of the company together.
- Your marketer will learn to manage expectations, revenue realities, and feedback between you and the team
- Walk away with a newly crafted marketing team roster and high-level company org chart so you can push forward with full clarity
The Perfect Marketing Team
Level up your marketer and turn them into the leader you need to replace yourself by teaching them how to run highly-productive meetings, create inclusive team development, and assist with recruitment and retention to ensure you get the highest ROI. We’ll teach your marketer everything they need to run the daily and weekly marketing operations as the head of the department. With this lesson, the transformation begins: your marketer is turning into a leader.
- Your marketer will learn how to navigate the difficult conversations and situations that will inevitably arise as you grow, both as a company and a department
- Walk away with a personalized weekly department deck for weekly meetings and create a company software toolkit to ensure things run smoothly
The Perfect Marketing Landscape
As you’ve experienced so far, with every new level unlocked in your company's growth, a new devil arrives to challenge what’s possible and how to get there. In this milestone lesson we’ll be aligning your marketing actions with avatar aspirations, defining the difference between search traffic, organic traffic, and paid traffic (plus one additional source of traffic everybody forgets to nurture). This module is to empower your new marketing leader with the strategic tools they’ll need to deal with the villains that present themselves to 7-figure business on the journey to 8-figures and beyond.
- Your marketer will understand how to support your best ideas with an offer suite that becomes the vehicle for your vision + growth
- Walk away with a completed marketing playbook for the whole team to reference as your marketer begins constructing campaigns
The Perfect Marketing Launch
Launches are inarguably the most stressful yet profitable marketing endeavors you can execute and are similarly, either the source of gratitude for your team, or the thorn in your side as you realize there’s no one else to shoulder all the strategy and execution necessary for a launch. In this milestone, we’ll teach your marketer how to lead an entire department through a season of launch with equal parts ease and ethics, as well as prevent common costly mistakes.
- Your marketer will learn the difference between savvy marketing and spammy marketing (which will help you avoid legal battles AND create a better brand experience)
- Walk away knowing how to build a 7-figure campaign brief that serves as the ultimate source of truth to unify your entire company in your next launch season
The Perfect Marketing Roadmap
In this dual capstone lesson, you and your marketer will come together once more to synchronize your understanding of the seasons of marketing and what it means for your business. This includes understanding the differences between front and backend launches, growing vs. scaling, creating an annual launch calendar, and managing a marketing scorecard with revenue benchmarks.
- You and your marketer will bridge the gap between marketing + operations to avoid department fatigue and turnover to plan for infinite success
- Walk away with a completed 12 month marketing roadmap customized for your team and dreams.
To make it happen, I’ll first be guiding You and your Rainmaker-In-Training through the Fortune 5 Framework™ to turn them into a true Marketing Leader.
The Perfect Marketing Leader
Let’s set the foundations of your top marketer’s new role by bringing you and your trainee together to establish a common vision. In this dual ground-laying milestone lesson, we’ll get clear on what a marketing leader is (as well as what it isn’t) and define the difference between your role as visionary and your marketer’s role so you can avoid competing with each other and instead support the success of the company together.
- Your marketer will learn to manage expectations, revenue realities, and feedback between you and the team
- Walk away with a newly crafted marketing team roster and high-level company org chart so you can push forward with full clarity
The Perfect Marketing Team
Level up your marketer and turn them into the leader you need to replace yourself by teaching them how to run highly-productive meetings, create inclusive team development, and assist with recruitment and retention to ensure you get the highest ROI. We’ll teach your marketer everything they need to run the daily and weekly marketing operations as the head of the department. With this lesson, the transformation begins: your marketer is turning into a leader.
- Your marketer will learn how to navigate the difficult conversations and situations that will inevitably arise as you grow, both as a company and a department
- Walk away with a personalized weekly department deck for weekly meetings and create a company software toolkit to ensure things run smoothly
The Perfect Marketing Landscape
As you’ve experienced so far, with every new level unlocked in your company's growth, a new devil arrives to challenge what’s possible and how to get there. In this milestone lesson we’ll be aligning your marketing actions with avatar aspirations, defining the difference between search traffic, organic traffic, and paid traffic (plus one additional source of traffic everybody forgets to nurture). This module is to empower your new marketing leader with the strategic tools they’ll need to deal with the villains that present themselves to 7-figure business on the journey to 8-figures and beyond.
- Your marketer will understand how to support your best ideas with an offer suite that becomes the vehicle for your vision + growth
- Walk away with a completed marketing playbook for the whole team to reference as your marketer begins constructing campaigns
The Perfect Marketing Launch
Launches are inarguably the most stressful yet profitable marketing endeavors you can execute and are similarly, either the source of gratitude for your team, or the thorn in your side as you realize there’s no one else to shoulder all the strategy and execution necessary for a launch. In this milestone, we’ll teach your marketer how to lead an entire department through a season of launch with equal parts ease and ethics, as well as prevent common costly mistakes.
- Your marketer will learn the difference between savvy marketing and spammy marketing (which will help you avoid legal battles AND create a better brand experience)
- Walk away knowing how to build a 7-figure campaign brief that serves as the ultimate source of truth to unify your entire company in your next launch season
The Perfect Marketing Roadmap
In this dual capstone lesson, you and your marketer will come together once more to synchronize your understanding of the seasons of marketing and what it means for your business. This includes understanding the differences between front and backend launches, growing vs. scaling, creating an annual launch calendar, and managing a marketing scorecard with revenue benchmarks.
- You and your marketer will bridge the gap between marketing + operations to avoid department fatigue and turnover to plan for infinite success
- Walk away with a completed 12 month marketing roadmap customized for your team and dreams.
The Rainmaker Residency™ is like an MBA and Mastermind experience for BOTH of you.
The Rainmaker Residency™ is like an MBA and Mastermind experience for BOTH of you.
In addition to the Fortune 5 Framework™, we've also created an entire support system around you and your Rainmaker so the leadership development not only sticks, but sustains your 8-figure goals and beyond.
Weekly Rainmaker
lASER Coaching
Learning is a collaborative experience and we want to ensure your marketing leader is not only acing the material, but is understanding how to integrate the training into your company so that by the end of the residency, they’ll be fully able to stand on their own to lead the department to success. In the meantime, we’re here to help them get curious, overcome inevitable mindset blocks, and embody the leader we know they can be.
Rainmaker
Hotlines
If Who Wants To Be A Millionaire Participants get Phone A Friend, shouldn’t your new marketing leader get a Rainmaker Hotline while in the pursuit of making you millions? Someone they can call upon in moments of growth or doubt. When the launch needs a pivot or two, this is the Slack workspace with multiple hotlines that are ready to be utilized to ask all pressing questions about launching, team support, and feedback.
Private Visionary
Calls WITH vERONICA
This program is just as much to help YOU the Visionary transition from the 1.0 version of your business…to the 2.0 version you’ve been dreaming of.
These Veronica-hosted calls are part mastermind, part safe-haven. This is a space for us to gather, train, and strategize about leadership, marketing trends, and company problem-solving as you navigate the uplevel transition of your company as Founder first.
In addition to the Fortune 5 Framework™, we've also created an entire support system around you and your Rainmaker so the leadership development not only sticks, but sustains your 8-figure goals and beyond.
Weekly Rainmaker Laser Coaching
Learning is a collaborative experience and we want to ensure your marketing leader is not only acing the material, but is understanding how to integrate the training into your company so that by the end of the residency, they’ll be fully able to stand on their own to lead the department to success. In the meantime, we’re here to help them get curious, overcome inevitable mindset blocks, and embody the leader we know they can be.
Rainmaker Hotlines
If Who Wants To Be A Millionaire Participants get Phone A Friend, shouldn’t your new marketing leader get a Rainmaker Hotline while in the pursuit of making you millions? Someone they can call upon in moments of growth or doubt. When the launch needs a pivot or two, this is the Slack workspace with multiple hotlines that are ready to be utilized to ask all pressing questions about launching, team support, and feedback.
Private Visionary Calls with Veronica
While we support your Rainmaker in training, this program is just as much to help you to transition from the 1.0 version of your business…to the 2.0 version you’ve been dreaming of.
These Veronica-hosted calls are part mastermind, part safe-haven. This is a space for us to gather, train, and strategize about leadership, marketing trends, and company problem-solving as you navigate the uplevel transition of your company as Founder first.
- Fortune 1: The Perfect Marketing Leader
- Fortune 2: The Perfect Marketing Team
- Fortune 3: The Perfect Marketing Landscape
- Fortune 4: The Perfect Marketing Launch
- Fortune 5: The Perfect Marketing Roadmap
- Weekly Rainmaker Laser Coaching
- Rainmaker Hotlines
- Private Visionary Calls with Veronica
- Fortune 1: The Perfect Marketing Leader
- Fortune 2: The Perfect Marketing Team
- Fortune 3: The Perfect Marketing Landscape
- Fortune 4: The Perfect Marketing Launch
- Fortune 5: The Perfect Marketing Roadmap
Weekly Rainmaker Laser Coaching
- Rainmaker Hotlines
- Private Visionary Calls with Veronica
"Veronica Romney has the amazing ability to turn complex concepts into easy to understand ideas. Her commitment to creating a collaborative working environment and the enthusiasm she has for what she teaches makes working with her an absolute joy. If you want to take your business, I would highly recommend you work with Veronica Romney"
Dr. Glenn Vo
"Veronica knows people in a way that I have never seen before. Social media, funnels, and ads are great when you build your business, but if you really want to scale your business, you need to build a ride-or-die team of A-listers who are made for YOUR business. I have witnessed the transformation Veronica has made to teams behind the scenes"
Rose Guthrie
"Veronica's expertise was something I didn't realize I needed till I was actually sitting in front of her, in awe of the highly intuitive way she understands the inner workings of teams. She's able to pinpoint areas that need attention that I have never even considered. With Veronica's help, I now have a concrete idea of how to play to my team's strengths so I can maximize their skills and make sure they're doing what they LOVE."
AMY WINE
"Veronica helped my Operations Director and I see how we needed to be managing our team resources in a totally new way in order to accommodate the needs of our quickly growing online company. After our time together, we made immediate changes to our organizational structure and within just a few day’s time, I was able to take my first full weekend off in months. Not only that, I’m resting easier with this new arrangement with a newfound understanding of the roles and responsibilities in our growing company."
Laura Meyer
"We brought Veronica in to help us transition from startup org chart to sustainable, scalable company. After working with her for a couple of days, I am energized, excited, and more optimistic about the longevity of our road ahead than I have been in a long time. Her experience is invaluable, her insights are clarifying, and she makes this work FUN! Cannot recommend Veronica enough!!!"
KATIE WIGHT
"Appreciate you! You know, one thing really stuck from our conversation - we throw people at problems, when we really need to fix the problem first. I shared this with my #2 and we've been deeply examining our current situation from a completely new lens and seeing where we can be a lot better at fixing the problem (before thinking we need to hire). Really appreciate the alternate perspective."
BRIGIT ESSELMONT
"Veronica Romney has the amazing ability to turn complex concepts into easy to understand ideas. Her commitment to creating a collaborative working environment and the enthusiasm she has for what she teaches makes working with her an absolute joy. If you want to take your business, I would highly recommend you work with Veronica Romney"
Dr. Glenn Vo
"Veronica knows people in a way that I have never seen before. Social media, funnels, and ads are great when you build your business, but if you really want to scale your business, you need to build a ride-or-die team of A-listers who are made for YOUR business. I have witnessed the transformation Veronica has made to teams behind the scenes"
Rose Guthrie
"Veronica's expertise was something I didn't realize I needed till I was actually sitting in front of her, in awe of the highly intuitive way she understands the inner workings of teams. She's able to pinpoint areas that need attention that I have never even considered. With Veronica's help, I now have a concrete idea of how to play to my team's strengths so I can maximize their skills and make sure they're doing what they LOVE."
Amy Wine
"Veronica helped my Operations Director and I see how we needed to be managing our team resources in a totally new way in order to accommodate the needs of our quickly growing online company. After our time together, we made immediate changes to our organizational structure and within just a few day’s time, I was able to take my first full weekend off in months. Not only that, I’m resting easier with this new arrangement with a newfound understanding of the roles and responsibilities in our growing company."
Laura Meyer
"We brought Veronica in to help us transition from startup org chart to sustainable, scalable company. After working with her for a couple of days, I am energized, excited, and more optimistic about the longevity of our road ahead than I have been in a long time. Her experience is invaluable, her insights are clarifying, and she makes this work FUN! Cannot recommend Veronica enough!!!"
Katie Wight
"Appreciate you! You know, one thing really stuck from our conversation - we throw people at problems, when we really need to fix the problem first. I shared this with my #2 and we've been deeply examining our current situation from a completely new lens and seeing where we can be a lot better at fixing the problem (before thinking we need to hire). Really appreciate the alternate perspective."
Brigit Esselmont
Listen, I get it. Life happens, people get sick, have families, and sometimes things unfold in unexpected ways. The last thing we want is for your investment to walk out the door, despite all the hope, energy, and resources you just poured into them.
That’s why if something happens, we’ll hold a spot for a Rainmaker replacement within the first 3 months of the program. That way, if and when life happens to you or your candidate, you can swap out your leader-in-training for another if need be.
The More You Let Go,
The More You’ll Move Ahead
Releasing your hold on the execution of arguably the most impactful and persuasive department of your company won't come without challenges. (Radical honesty here, I'm not here to sugarcoat).
But those challenges won't also come without rewards.
Because sometimes letting things go is an act of far greater power than hanging on (especially to the detriment of yourself).
As the Visionary, you started this business because you wanted to create something bigger than yourself.
- A business that contributes.
- A business that creates mutual growth: if you win, your team wins.
- A business that creates wealth because of the contributions of your team members.
You were never meant to carry both.
The More You Let Go,
The More You’ll Move Ahead
Releasing your hold on the execution of arguably the most impactful and persuasive department of your company won't come without challenges. (Radical honesty here, I'm not here to sugarcoat).
But those challenges won't also come without rewards.
Because sometimes letting things go is an act of far greater power than hanging on (especially to the detriment of yourself).
As the Visionary, you started this business because you wanted to create something bigger than yourself.
- A business that contributes.
- A business that creates mutual growth: if you win, your team wins.
- A business that creates wealth because of the contributions of your team members.
You were never meant
to carry both.
"I'm SO grateful that my path crossed with Veronica and that we've had the opportunity to collaborate together. Her prep work created a seamless process for my team and I to jump in and run point on launches for her clients. I've especially appreciated the knowledge and insights that Veronica brings to every interaction."
Audrey Saccone
"I'm SO grateful that my path crossed with Veronica and that we've had the opportunity to collaborate together. Her prep work created a seamless process for my team and I to jump in and run point on launches for her clients. I've especially appreciated the knowledge and insights that Veronica brings to every interaction."
Audrey Saccone
How do I know I have the right candidate?
Here's the litmus test: Would you trust your Rainmaker with your own "child?" The answer should be YES! because that's exactly what you're asking them to do. You're asking your Rainmaker to care for your Prospect as if it was their own.
Your Rainmaker should also believe in your mission and vision above anyone else. They root for you every time you get on stage, they celebrate your platform expanding, and they Ted Lasso #believe even when things get hard. The perfect Rainmaker is a team member who has your back and is excited to level-up in their marketing leadership so you can take the brand places it has yet to reach.
Candidates that are not a good fit are hourly VAs and/or contracted vendors. While they might be phenomenal workers, they are not in the business full-time and leaders should be full-time in their leadership responsibilities.
Can I put my
OBM or DOO through
this program?
It depends.
To support your long-term, sustainable 8-figure success (and the sanity of your core leaders), Operational personnel are not a fit for the Rainmaker Residency™ unless they are making a FULL transition out of their current role to their new Rainmaker role in the upcoming six months.
By asking them to absorb the Rainmaker role in addition to their existing role, you’re sending the message that you expect them, as one person, to do the job of two roles. We are anti-Frankenstein role around here, and when you ask your OBM/DOO to become your Rainmaker while still keeping their OBM/DOO expectations…you’re doing just that.
What if I don’t have someone to go through the program? Can I go through the program?
If you don’t have a prospective Rainmaker that you can send through the program but you desperately need this for your company, please see our Preferred Rainmaker Residency™ Recruiters to help you source the right candidate. Laura + Toriann know exactly what you need and who would make the perfect Rainmaker-in-training.
As the visionary, completing this training alone will not solve the problem of permanently getting you out of the trenches. Therefore, Visionaries will not be accepted as their own Rainmaker for this program.
What if my Rainmaker leaves after training them? What if they’re terminated?
Life is full of surprises...sometimes not the good kind. If your rainmaker leaves your company after enrolling in training, you're covered by the Dream Team Pledge, my promise to you that if your candidate doesn't work out, we'll hold a spot for their replacement. If you terminate your marketing leader, we'll put your payments on pause for 30 days while you replace their seat. After this pause, payments will resume and we will begin training again.
Either way, if the unexpected happens to you (or your leader-in-training), you can swap them out for a different candidate within the first 3 months of the program.
What if my Rainmaker needs more handholding than what I can give?
While you're involved in the beginning and end Fortunes of the Fortune 5 Framework™ to ensure that you + your Rainmaker are developing into a TEAM, we're here to develop your Rainmaker into a leader, throughout every milestone of this process.
Your Rainmaker will have a dedicated marketing coach who’s available to offer laser focused support as they navigate learning and integrating the curriculum PLUS the Rainmaker Hotlines, dedicated Slack channels where they can seek support during launches, team issues, and more as issues arise.
We've baked in so much support for your rainmaker throughout the entire process, so you don't have to.
My Rainmaker has never held a launch before…will this help with that?
Launching is such a huge part of leading a marketing department, it's why we included it as one of the central facets of the Fortune 5. In the Fortune 4 milestone, we'll be teaching your marketing leader how to navigate, plan, strategize, execute, and debrief a 6- & 7-figure launch from start to finish.
We know that learning is only half the equation, though. That's why we'll ALSO be supporting your Rainmaker through integration with weekly coaching calls and the Rainmaker Launch Hotline.
I’m so burned out…will this help me get my life back?
The last thing I want you to do is treat this as some sort of ultimate miracle that will reimburse your fatigue. Like anything worth achieving, it takes time to follow the process.
The thing about burnout is that it's often a signal - a red flag that something has been needing to change or shift for some time. (You probably already felt those gut feelings about this). While it's not going to be an instant remedy for your burnout, it is the next step in untangling you from the many things causing burnout, like holding too many roles and bearing all the weight by yourself.
Will this help with get your life back? I can't answer that. But I can say that Rainmaker Residency™ will be the first step in getting your business back on the rails so you have the space to tend to your life.
How much do I need to be involved as the Visionary vs my Rainmaker-in-training?
Your Rainmaker-in-training is going to complete all the Fortune 5 milestones and integrative assignments, however for the development of synergy between you and your new Rainmaker, we strongly advise you to complete the training for Fortune 1 and Fortune 5 alongside your Rainmaker as the capstone assignments for these milestones will require the both of you.
Outside of those milestones, you will be involved in training to the extent that we will be showing you your Rainmaker's assignments as they progress through the capstones.
This isn’t all just for your Rainmaker, though. To support your growth as you step fully into your Visionary role, there are scheduled Visionary-only calls where you will meet with Veronica to talk leadership, strategy, and marketing trends.
How will my Rainmaker complete this program while still performing their normal job functions + responsibilities?
As a elevated leadership development program, this can be taken at any time and managed concurrently with job responsibilities. We recommend your Rainmaker allocating 1-3 hours per week to the program to learn the Fortunes, attend the weekly laser coaching call, and implement their new knowledge and skills.
What if I just hired someone who would be perfect for this?
Tenure is not a requirement for the Rainmaker Residency™. We accept team members who have been with your company for years or days. In fact, what a gift to onboard a critical new leader into the organization the right way from the very beginning. To help them take over outcomes, not just your marketing to-do list!
How do I know I have
the right candidate?
Here's the litmus test: Would you trust your Rainmaker with your own "child?" The answer should be YES! because that's exactly what you're asking them to do. You're asking your Rainmaker to care for your Prospect as if it was their own.
Your Rainmaker should also believe in your mission and vision above anyone else. They root for you every time you get on stage, they celebrate your platform expanding, and they Ted Lasso #believe even when things get hard. The perfect Rainmaker is a team member who has your back and is excited to level-up in their marketing leadership so you can take the brand places it has yet to reach.
Candidates that are not a good fit are hourly VAs and/or contracted vendors. While they might be phenomenal workers, they are not in the business full-time and leaders should be full-time in their leadership responsibilities.
Can I put my OBM through
this program?
It depends.
To support your long-term, sustainable 8-figure success (and the sanity of your core leaders), Operational personnel are not a fit for the Rainmaker Residency™ unless they are making a FULL transition out of their current role to their new Rainmaker role in the upcoming six months.
By asking them to absorb the Rainmaker role in addition to their existing role, you’re sending the message that you expect them, as one person, to do the job of two roles. We are anti-Frankenstein role around here, and when you ask your OBM/DOO to become your Rainmaker while still keeping their OBM/DOO expectations…you’re doing just that.
What if I don’t have someone to go through the program? Can I go through the program?
If you don’t have a prospective Rainmaker that you can send through the program but you desperately need this for your company, please reach out to our Preferred Rainmaker Residency™ Recruiters to help you source the right candidate. Laura + Toriann know exactly what you need and who would make the perfect Rainmaker-in-training.
As the visionary, completing this training alone will not solve the problem of permanently getting you out of the trenches. Therefore, Visionaries will not be accepted as their own Rainmaker for this program.
What if my Rainmaker leaves after training them? What if they’re terminated?
Life is full of surprises...sometimes not the good kind. If your rainmaker leaves your company after enrolling in training, you're covered by the Dream Team Pledge, my promise to you that if your candidate doesn't work out, we'll hold a spot for a replacement for the length of the Beta experience. If you terminate your marketing leader, we'll put your payments on pause for 30 days while you replace their seat. After this pause, payments will resume and we will begin training again.
Either way, if the unexpected happens to you (or your leader-in-training), you can swap them out for a different candidate within the first 3 months of the program.
What if my Rainmaker needs more handholding than what I can give?
While you're involved in the beginning and end capstones of the program to ensure that you + your Rainmaker are developing into a TEAM, we're here to develop your Rainmaker into a leader, throughout every milestone of this process.
Your Rainmaker will have a dedicated marketing coach who’s available to offer laser focused support as they navigate learning and integrating the curriculum PLUS the Rainmaker Hotlines, dedicated Slack channels where they can seek support during launches, team issues, and more as issues arise. Finally, there’s the Swiss Army Marketing Vault - an armory of elite marketing training to equip them with any additional expertise they’ll need in areas like paid ads, funnel building, copywriting, data and more.
We've baked in so much support for your rainmaker throughout the entire process, so you don't have to.
My Rainmaker has never
held a launch before…
will this help with that?
Launching is such a huge part of leading a marketing department, it's why we included it as one of the central facets of the Fortune 5. In the Fortune 4 milestone, we'll be teaching your marketing leader how to navigate, plan, strategize, execute, and debrief a 6- & 7-figure launch from start to finish.
We know that learning is only half the equation, though. That's why we'll ALSO be supporting your Rainmaker through integration with weekly coaching calls and the Rainmaker Launch Hotline.
I’m so burned out…will this
help me get my life back?
The last thing I want you to do is treat this as some sort of ultimate miracle that will reimburse your fatigue. Like anything worth achieving, it takes time to follow the process.
The thing about burnout is that it's often a signal - a red flag that something has been needing to change or shift for some time. (You probably already felt those gut feelings about this). While it's not going to be an instant remedy for your burnout, it is the next step in untangling you from the many things causing burnout, like holding too many roles and bearing all the weight by yourself.
Will this help with get your life back? I can't answer that. But I can say that Rainmaker Residency™ will be the first step in getting your business back on the rails so you have the space to tend to your life.
How much do I need to be
involved as the Visionary vs my Rainmaker-in-training?
Your Rainmaker-in-training is going to complete all the Fortune 5 milestones and integrative assignments, however for the development of synergy between you and your new Rainmaker, we strongly advise you to complete the training for Fortune 1 and Fortune 5 alongside your Rainmaker as the capstone assignments for these milestones will require the both of you.
Outside of those milestones, you will be involved in training to the extent that we will be showing you your Rainmaker's assignments as they progress through the capstones.
This isn’t all just for your Rainmaker, though. To support your growth as you step fully into your Visionary role, there are monthly scheduled Visionary-only calls where you will meet with Veronica to talk leadership, strategy, and marketing trends.
How will my Rainmaker complete this program while still performing their normal job functions + responsibilities?
As a leadership development program, this can be taken at any time and managed concurrently with job responsibilities. We recommend your Rainmaker allocating 1-3 hours per week to the program to learn the Fortunes, attend the weekly laser coaching call, and implement their new knowledge and skills.
What if I just hired someone who would be perfect for this?
Tenure is not a requirement for the Rainmaker Residency™. We accept team members who have been with your company for years or days. In fact, what a gift to onboard a critical new leader into the organization the right way from the very beginning. To help them take over outcomes, not just your marketing to-do list!
Forward momentum can only be navigated from the vantage point of the Visionary seat. Which means you're blind right now to opportunities being the only Rainmaker for the company.
And what is that really costing you? (Other than sanity, self-care and bleary eyes.)
Imagine what possibilities will reveal themselves when you're NOT managing a launch.
Imagine what connections you'll pursue when you have someone overseeing your next funnel.
It's time to finally start thinking about what you're going to put in that book.
What you want to say in your keynote.
Because the truth is that the value of the Visionary brain being back in the Visionary role (and only that role) is unlimited.
Forward momentum can only be navigated from the vantage point of the Visionary seat. Which means you're blind right now to opportunities being the only Rainmaker for the company.
And what is that really costing you? (Other than sanity, self-care and bleary eyes.)
Imagine what possibilities will reveal themselves when you're NOT managing a launch.
Imagine what connections you'll pursue when you have someone overseeing your next funnel.
It's time to finally start thinking about what you're going to put in that book.
What you want to say in your keynote.
Because the truth is that the value of the Visionary brain being back in the Visionary role (and only that role) is unlimited.
Here's How It Works
Step 1
Hit the apply button today and grab your spot before it's taken!
Step 2
Your application will be reviewed within 1-2 business days.
Step 3
You AND your Rainmaker candidate will schedule a phone interview
Step 5
Visionaries & Rainmakers will schedule their welcome calls with their individual coaches!
Step 4
Application approval step! If you make it to this step, congrats! You’ve been accepted!
Step 6
Begin the LIVE Fortune 5 Framework™ training in May 2022!
Here's How It Works
Step 1
Hit the apply button today and grab your spot before it's taken!
Step 2
Your application will be reviewed within
1-2 business days.
Step 3
You AND your Rainmaker candidate will schedule a phone interview
Step 4
Application approval step! If you make it to this step, congrats! You’ve been accepted!
Step 5
Visionaries & Rainmakers will schedule their welcome calls with their individual coaches!
Step 6
Begin the LIVE Fortune 5 Framework™ training in May 2022!
- Fortune 1: The Perfect Marketing Leader
- Fortune 2: The Perfect Marketing Team
- Fortune 3: The Perfect Marketing Landscape
- Fortune 4: The Perfect Marketing Launch
- Fortune 5: The Perfect Marketing Roadmap
- Weekly Rainmaker Laser Coaching
- Rainmaker Hotlines
- Private Visionary Calls with Veronica
- Fortune 1: The Perfect Marketing Leader
- Fortune 2: The Perfect Marketing Team
- Fortune 3: The Perfect Marketing Landscape
- Fortune 4: The Perfect Marketing Launch
- Fortune 5: The Perfect Marketing Roadmap
- Weekly Rainmaker Laser Coaching
- Rainmaker Hotlines
- Private Visionary Calls with Veronica
"In a position where people are either too nervous to pushback, or I otherwise resist getting pushback from people, Veronica has provided the most precise, sometimes challenging, intuitive, and skilled course corrections I didn’t realize I was missing on my own. It’s also almost a little uncanny how immediate her intuition is. She has a gift of seeing into things and understanding how the system needs to fit together that requires intense empathy and intuition along with super focused organization. She’s like the Good Will Hunting of organizations."
Dr. Greg Bottaro
"In a position where people are either too nervous to pushback, or I otherwise resist getting pushback from people, Veronica has provided the most precise, sometimes challenging, intuitive, and skilled course corrections I didn’t realize I was missing on my own. It’s also almost a little uncanny how immediate her intuition is. She has a gift of seeing into things and understanding how the system needs to fit together that requires intense empathy and intuition along with super focused organization. She’s like the Good Will Hunting of organizations."
Dr. Greg Bottaro
There’s Only One Role
You Should Be Sitting In
If your team members aren’t supposed to be sitting in dual seats or mashed-up frankenstein roles, neither should you.
If you’re ready to:
- Relinquish the burden of being the only one responsible for making money in the company
- Lead from the front as the face, vision, and talent…instead of from the trenches
Then I’m ready to train your rainmaking marketing leader.
I can’t wait to support your transition into your 8-figure vision.
Abrazos,
There’s Only One Role
You Should Be Sitting In
If your team members aren’t supposed to be sitting in dual seats or mashed-up Frankenstein roles, neither should you.
If you’re ready to:
- Relinquish the burden of being the only one responsible for making money in the company
- Lead from the front as the face, vision, and talent…instead of from the trenches
Then I’m ready to train your rainmaking marketing leader.
I can’t wait to support your transition into your 8-figure vision.
Abrazos,
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